Marketing of financial services 1. MARKETING OF FINANCIALSERVICES By: Rachana Rai 2. BANK MARKETING Provides services Aimed to satisfy customer’s needs andwants Needs and wants may be non financial in nature Competitive element, efficiency andeffectiveness Organizational objectives are still thedriving force Commercial objective to make profit Social Objectives.
MARKETING LECTURE NOTES Dimitris Drosos Lecturer Technological Education Institute of Piraeus Business School. ADVANTAGES OF E - MARKETING Selling goods and services online. Additional customer service. Saving overhead costs. Exciting and sizzling means of visual impact.
Lecture notes on Financial Markets (PDF 82P) This note covers the following topics: expected utility and stochastic dominance, irreversible investments and flexibility, optimal growth and repeated investments, risk aversion and mean-variance preferences, information structures and no-trade theorems, herding and informational cascades, normal-CARA markets, transmission of information and.Marketing Planning involves setting objectives and targets, and communicating these targets to people responsible to achieve them. It also involves careful examination of all strategic issues, including the business environment, the market itself, the corporate mission statement, competitors, and organisational capabilities.Services marketing Services marketing is marketing based on relationship and value. It may be used to market a service or a product. Marketing a service-base business is different from marketing a product-base business. There are several major differences, including: 1. The buyer purchases are intangible 2.
Financial services marketing refers to the collective use of marketing tactics employed by marketers in the financial services sector to attract new customers or retain existing ones. If you’re a marketer working in the financial services sector, you probably know how difficult it is to stand out of the crowd.
Marketing of Financial Services: 4 Ps of the Marketing Mix Athens University of Economics and Business Paulina Papastathopoulou, Ph.D. Lecturer in Marketing Department of Marketing and Communications 2 The Boston Consulting Group’s Growth-Share Matrix 20% 18% 16% 14% 12% 10% 8% 6% 4% 2% 0 10x 4x 2x 1,5x 1x 0,5x 0,4x 0,3x 0,2x 0,1x Market.
Notes to the Financial Statements For the financial year ended 31 December 2010 Significant Accounting Policies 2. Significant accounting policies1,2,3 Guidance notes Significant accounting policies Disclosure of accounting policies 1. In deciding whether a particular accounting policy shall be disclosed, management considers.
Subscribe to The Financial Brand via email for FREE! Small is Beautiful. How and why credit unions should remain small and successful. This presentation contains insights and advice that every small, regional financial institution should take to heart (not just credit unions). 104 very interesting slides from Tim McAlpine, Currency Marketing. If you like what you see, check out either of these.
Financial Planning is the process of meeting your life goals through the proper management of your finances. The ever changing socio-economic environment makes it mandatory for everyone to have a sound financial plan.It is your choice to do it by yourself or get it done by a financial planner.
Financial Management--Text and Problems, MY Khan and PK Jain, Tata McGraw- Hill, Financial Management, Dr.V.R.Palanivelu, S.Chand Principles of Corporate Finance, Richard A Brealey etal. Tata McGraw Hill. Fundamentals of Financial Management, Chandra Bose D, PHI Financial Management, William R.Lasheir, Cengage.
Measuring Financial Literacy: Questionnaire and Guidance Notes 4 These recommendations were the result of a stock take exercise of 18 existing surveys on financial literacy from 16 countries. They represent international good practice in financial literacy measurement.
At some point in your career, you’ll have to give at least one complex and data-heavy presentation. It’s inevitable for entrepreneurs to venture into the financial side of business and deliver fiscal reports such as those involving business charts that reflect the company’s performance against goals and financial analyses. But the thing is, financial data can be boring.
ADVERTISEMENTS: Marketing activities are influenced by several factors inside and outside a business firm. These factors or forces influencing marketing decision-making are collectively called marketing environment. It comprises all those forces which have an impact on market and marketing efforts of the enterprise. According to Philip Kotler, marketing environment refers to “external.
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